The well-known instant messenger, BBM is now its “End Game” and will be shutting down consumer service on 31 May 2019.
Blackberry who already has stopped smartphone production and now relies on partners to manufacture the phones has now decided to shut down the BBM service, explaining that users have moved on to other platforms, while new users proved difficult to sign on to BBM.
“We are proud of what we have built to date … The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on,” the company wrote in a blog. “Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.”
However, the company has an enterprise version of the app, called BBMe, and said it will continue operations as normal. If you still want to continue using the service, you can download the enterprise version on Android and iOS store for free, but there is a $2.50 subscription fee for every six months.
BBMe does offer end-to-end encryption and message editing / unsending where the consumer version didn’t, so it may be worth the dollars if you’re still an avid BBM believer.
Blackberry said users’ data such as photos, videos and files will be available for download before the app is shut down at the end of May and once the BBM service is shut down, users will longer be able to open BBM app on their devices to see any old or new messages, or retrieve asset files.