WhatsApp as we all know is the most popular instant messaging platform and also an ad-free messaging service, however, that’s about to change as the Facebook-owned service will now be displaying ads starting 2020.
There has been several rumors hinting at the WhatsApp Ads for quite a while and now the company has finally confirmed that ads will be coming to WhatsApp at the annual Facebook Marketing Summit held in the Netherlands.
Just like we can already see on Facebook and Instagram stories, the social media and social networking giant will utilize ‘WhatsApp Status’ to tailor recommended ads to users.
Unlike Facebook and Instagram, WhatsApp will display a full-screen ad which is kind of intrusive, however, since it will only be displayed when a user choose to view a status and not in a conversation or group chat, it still make sense.
WhatsApp will help businesses get to potential buyers but is it a feature you’d like? Or maybe you’re just going to leave WhatsApp for Telegram? Let us know your thoughts in the comment section below.